Glossar
Fachbegriffe aus Kommunikation, Design und Web – kurz und verständlich erklärt.
- Advertising
- Behavioral Branding
- Blacklist
- Brand Community
- Branding
- Browser-Cache
- Buyer Persona
- Change Prozess
- Claim
- CMS
- CMS im Vergleich
- Content
- Content-Marketing
- Content-Strategie
- Conversion
- Cookies
- Corporate Behaviour
- Corporate Communications
- Corporate Design
- Corporate Identity
- Crossmediale Vernetzung
- CTA
- Customer Experience
- Customer Journey
- Deepfakes
- Design Thinking
- Dialoggruppen
- DNS
- Domain
- DSGVO
- Employer Branding
- Evaluation
- Figma
- Flat File Struktur
- GEO
- Go-Live
- Google Analytics
- Google-Indexierung
- GzD / GzA
- Hero-Content
- Hero-Hub-Hygiene-Modell
- Inbound Marketing
- Informationsarchitektur
- Interaction Design
- Internal Branding
- Issue Management
- Keyframes
- Keyvisual
- Kommunikationskonzept
- KPI
- Landingpage
- Layout
- Lead
- Lightbox
- Looker Studio
- Markenidentität
- Moodboard
- Multistep-Funnel
- MVP (Minimum Viable Product)
- Nutzerführung
- Open Source
- Paid Post
- Persona
- Personenbezogene Daten
- Phishing
- PoC
- POI
- Portfolio-Matrix
- Positionierung
- Projektreview
- Prompts
- Proof of Concept
- Prototyp
- Redaktionsplanung
- Relationship Marketing
- Responsive
- SEO-Keywords
- SEO-Optimierung
- Signaletik
- SIIR-Modell
- SLA
- Slogan
- SSL
- SSL-Zertifikat
- Storytelling
- Suchintention
- SWOT-Analyse
- TBSC
- Testing
- Timeline
- Touchpoints
- Traffic
- Tutorial
- USP
- UX/UI
- Value Proposition
- Viewport
- Wording
- Workload
- Zielgruppe
